Content Marketing is one of the foundational business practices that all entrepreneurs must take advantage of. There are many several tactics and methods to pursue. But you also need the right tools to get the task done. The internet and modern technology have opened up the world to a host of powerful marketing tools. All can easily be accessed by the biggest and smallest of businesses. In this guide, we will cover some of the best content marketing tools around. Each one will help you get close to the professional level of SEO services. Read on to find out which one is best for you.
1. Spell checker/Content Editor:
One of the first things anyone involved in writing should download is an editing tool. There are several free and premium versions available online. Standard spell checkers built into word processor applications are not the most robust. Installing an addon to check your grammar, spelling, and sentence struggle is a game-changer. It basically asks as your own professional editor. You are bound to make some mistakes now and then, but too many and your audience will start to notice. One of your jobs in marketing is to establish credibility. You can’t do that with marketing content full of errors and poor sentences. Find your favorite spelling and grammar checker now!
Graphic design is a crucial part of marketing. Designing compelling images that resonate with the audience takes a lot of talent. Hiring an expert graphic designer might not yet be in your budget. That is where Canva comes in. Canva provides everything you need to design topnotch media for your marketing campaign. It has plenty of ready to go formats that you can customize and build off of. Prebuilt templates are organized by category, and cover important topics like sales pieces, brochures, presentations, and more. The base version is free, so you can start designing content today. Even if you are already a skilled designer, the Canva pro packages are worth checking out too.
3. Social Media Managers:
Social media accounts are a must-have tool within themselves when it comes to marketing. To make the most of social media you’ll also want to include tools to manage everything. This will be particularly useful because you’ll most likely be posting on multiple sites in order to build the most traffic. Some recommendations include tools like HootSuite and Buffer. These tools help you schedule posts for upload and help you manage everything that is posted. You can also draft content within the apps. Everything becomes synced between all the platforms, allowing for consistent content all at once. Buffer is also great for teams and lets you edit and approve posts before going live. Both tools will let you coordinate highly effective marketing campaigns.
4. Email Marketing Tools:
Emails with newsletters, promos, and updates are one of your direct lines to customers. Mailing lists are another important part of your kit of marketing tools. Email helps you engage with the most loyal of followers and helps remind them what you have going on. The most popular marketing tool you’ll see for email is MailChimp. This tool lets you access build up an email list by analyzing which subscribers are the most interactive. You can track how everything is going through MailChimp, to get an idea of how your marketing is performing. Plus, it is totally free. Although you’ll have some limitations with the amount of content you share.
5. Market Research Tools:
You will be doing plenty of research on the status of the market. You’ll be hunting down keywords, the competition, trending subjects, and more stuff beyond that. BuzzSumo is a great tool to help you focus on the right information. This app lets you see what is going on across all major networks. It provides analysis reports to help you understand the playing field, and you can set up special alerts. These alerts will let you know when certain keywords are being used, or when someone posts new content. Then you can compare your performance with those you’ve been watching. This tool covers everything you need to know in real-time.
You are going to be tracking a lot of data and information. If you are working in a big team, keeping everything together can be problematic. Using a tool like Evernote helps you consolidate everything you have in one accessible spot, from any device you have. You can store a variety of file formats, and don’t have to be online to access some of the information. If you need something your team can toss it onto Evernote, and you can check it out right away. Marketing is about having a strong plan, and tools like Evernote will be your hub for all the content in building your plan.
7. Collaboration Tools:
You and your team need space to work. Tools like Trello offer the perfect online medium. You can post blogs for review here, and make comments and suggestions with each other life. It is a much better format than sharing messages and attachments back and forth. You can send notes to specific members here so everyone knows only what they need to know. Now long complicated email chains. Getting cc’d in the middle of an email with no context always causes problems. Trello also has some built-in scheduling tools you can take advantage of. This way, the team can track important dates together and prioritize as needed. This tool is really easy to use, and your team should have no trouble picking it up.
8. Google Analytics:
The premiere free tool for finding out everything you need to know; Google analytics is a marketer’s best friend. It covers everything you need to know about the web traffic you are getting on your site. You’ll get details about where visitors came from, and figure out what resources are the most effective. It will help you identify keywords that are working, and then you can use them more often. On the surface, it might seem basic, but used effectively can prove to be very valuable.
9. Audience Surveys:
Take advantage of surveys to find exactly what your audience is thinking about a variety of subjects. There is a lot of survey tools, but one of the most common is SurveyMonkey. It is free, so you can start using it immediately. They have ready to go templates to use. Or, you can design your own to help meet your specific criteria. Market research is critical, and surveys can help you get the most honest data around.
Hubspot is an amazing tool because it caters to a little bit of everything. Marketing, sales, analytics, management, social media, and the list keeps going. If you want a tool that helps you do everything in one place, then go for Hubspot. For marketing purposes, this tool will guide you to better lead generation and data analysis.